Launching Your First Online Marketing Campaign

To succeed in today's competitive digital world, having an online presence is essential, no matter how big or small your business is.

With so many platforms, complicated jargon, and technologies, it can be daunting to get started.

But, with a simple strategy and the right tools, it doesn't need to be!

Our Mission

Pillion's mission is to make online marketing easy, empowering you to launch, track, and optimize your very own marketing campaign.

In this blog, we'll show you how!

1. Choosing a Goal

Once you've signed up for Pillion and entered your site, we ask you the single most important question - what is your goal?

It's important to define what success looks like for your business. Of course, you might simply want to increase your sales, but we can get better results by being specific about how we want to get there.

For example, are you aiming to:

• Attract new customers?
• Introduce a new product line?
• Build a presence in a new area?

Defining your goal will help you tailor your campaign strategy and measure its effectiveness.

Feeling stuck? It can be hard to know what the right goal is when you're just getting started. Pillion will provide several suggestions uniquely tailored to your business - feel free to pick one for inspiration! Remember, you can always change your goals as you progress through your marketing journey.

2. Choosing the Right Search Terms to Track

SEO (Search Engine Optimization) is a hugely important part of running an online business. Having a site that's well optimized for big search engines, like Google, dramatically improves your chances of being discovered by potential customers.

The first step is to choose the search terms you care most about and want your business to rank highly for.

Here are some tips:

Be specific

It's tempting to go after the obvious search terms you think everyone will search for. For example, if you run a bike shop, a tempting option is "best bikes" or "cheap bikes". For smaller businesses that are just getting started, it can be tricky to compete on these search terms, as the big, well-established players "saturate" them.

Instead, we recommend getting a foothold by choosing more specific search terms that reflect the uniqueness of your business. Suppose that a bike shop has a great range of second-hand carbon fiber bikes. They might find more luck with "cheap second-hand carbon fiber bikes".

Keep it concise

While we want to be specific about our search terms, it's possible to go too far the other way!

Think about how you'd search for something online - often we don't search in full sentences. So results for "second-hand bikes that are made of carbon-fiber that are red for women", while very specific, aren't likely to be searched that frequently.

Instead, try to keep it concise, and focus on the keywords - "red second-hand carbon fiber women's bike" strikes a much better balance.

Location, location, location

Smaller businesses often have a critical advantage over bigger competitors - they're local!

Using the location of your business, or locations you're aiming to sell to, is a simple and highly effective way to boost your results. Searching for "cheap bikes" will give results for all the major bike sellers nationwide, but "cheap bikes Easingwold" will narrow down the playing field greatly, allowing you to target local customers.

To ensure your campaign reaches the right audience, selecting the right search terms (keywords) is essential. Luckily, Pillion incorporates all these tricks and AI-powered marketing expertise to generate great keywords that are tailored to your business.

Take a look at Pillion's suggestions or incorporate your own. As Pillion tracks your performance, you can adjust and change your search terms to maximize your impact.

3. Creating Content and Social Media Posts

Once you have your goal and keywords in place, it's time to create compelling content that engages your audience. This will boost performance on those search terms and engage your customers.

To do this you can consider:

Writing social media posts

Facebook, Instagram, LinkedIn, and a range of social media platforms are a great way to engage your customers.

One effective method is to post to local community or enthusiast groups, meaning you can reach audiences who are most likely to engage with your business.

You can also use humor, interesting stories, or helpful information that grabs readers' attention, drawing them to your social media page and raising awareness of your business.

We've also covered how to get the most out of your social media posts which goes into more detail, and is a great starting point for anyone new to social media.

Writing blog posts

Blog posts are a great way to boost traffic to your site through search engines and sharing on social media.

Aim to write content that's meaningful and interesting to users while tying it back to your product or service. Demonstrate how your product can help users achieve their goals, allowing them to see the value in your product or service.

Users are more likely to share and engage with helpful blog content, and in doing so improve the reach of your brand.

Writing content can be difficult and time-consuming, especially if you've never done so before.

Pillion helps by:

• Suggesting SEO-optimized blog topics that align with your campaign and goal
• Generating engaging social media post ideas to drive interactions
• Suggesting new website pages and product launches informed by competitive analysis

Content is key to a successful marketing campaign, and with Pillion, you can streamline content creation, allowing you to focus on running your business.

4. Get Started Today!

Launching your first marketing campaign doesn't have to be overwhelming. With Pillion, you can easily define goals, track the right search terms, and create engaging content—all with the power of AI.

Ready to take your marketing to the next level? Try Pillion today and start growing your business!